To succeed at digital marketing and marketing as a whole, you need to be forward-thinking. This means being aware of the next big thing, the latest advancements and all the trends that are sure to be big over the next 12 months.
In order to help you start off on the right foot with your strategy once the new year rolls around, we’ve taken a look at the digital marketing trends you need to know about in 2020.
Assessing exactly what you need to know about and how these trends are going to impact your digital marketing strategy, we’ve created comprehensive guides and blogs. All of these provide information on how to integrate the latest trends with your existing strategy.
What Is Digital Marketing?
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
To start with, take a look at our six big 2020 marketing trends you need to get to grips with in 2020. In this blog, Dave looks at:
- Lifecycle marketing
- Conversational marketing
- Insights-driven marketing
- Marketing technology
- Consumer privacy and KYC
- Digital transformation and marketing transformation
Providing you with the latest research in these areas, Dave takes you through exactly why you need to pay attention to each of these marketing trends.
Social media trends
We’ve also taken a look at the social media marketing trends you need to prepare for ahead of 2020, including:
- The digital detox
- Communities on social media
- Micro and nano-influencers
- Alternative platforms
- Social media as customer service
- The continued growth of Stories
In our email marketing trends for 2020, we’ve explored a range of things that could all impact your email marketing strategy throughout the year ahead. We’ve gathered stats and comments from industry experts covering:
- Mobile email marketing
- Email copy and design trends
- Trust in email marketing
- Data-driven email marketing
Video marketing trends
We’ve gathered together some of the big video marketing trends you should keep an eye on too, including:
- Video personalization
- A data-first approach to video marketing
- Long-form videos
- 360-degree videos
- Integrating videos across the marketing funnel
Pay-per-click (PPC) trends
Our PPC trends blog covers everything you need to know to ensure your Google Ads strategy is optimized and ready for 2020. The blog takes a look at:
- PPC automation
- The impact of AI on PPC
- Video advertising
- Amazon paid ads
- Responsive search ads
SEO and search marketing trends
Our final blog in the series covers SEO and search trends you need to be aware of. SEO is still a backbone of marketing, but it is seeing some interesting developments in 2020, such as:
- The importance of brand for SEM marketers
- Multilingual SEO
- Voice and written search
- Integrated SEO