What is Reputation Management?
Online reputation management is the act of monitoring, influencing and managing what’s being said about a business or person. However, maintaining a positive online reputation is more essential and challenging than ever. This is due to the ever-increasing volume of activity on a wide variety of review websites and social media platforms.
Consumers are now the ones who sculpt a company’s reputation collectively by providing real-time feedback online. This shift to consumer-generated content, plus the ever-increasing level of transparency. That’s expected of businesses today makes it essential to monitor and actively manage your company’s reputation on a minute-to-minute basis.
How it Works?
Reputation management is typically part of a greater digital marketing strategy. It works in sync with other elements of the local marketing stack. Complementary pieces of reputation management include review management, business listings and social media management.
The digital space means easy access to information about your business. While you have complete control over much of it, from website content to ads, some is generated by others. Customer Reviews can have a significant impact on your brand image. With the help of Google and Yelp, reviews being seen by a large audience. What people say actually matters these days.
How do We Manage Online Reputation?
When looking at reviews on yelp or other platforms, you may find some negative opinions. Although, what if the reason for it is simply wrong, a misunderstanding or problematic in other ways? This is where our Reputation management solution can help.
We can respond to local reviews on your behalf in a way that emphasizes the positives of your brand. It helps alleviate the negative impression. Indeed, in many cases, thoughtful response can result in the user amending or even deleting the negative reviews completely.