Turn Ad Spend Into Revenue with Strategic SEM Campaigns
Ready To Attract Quality Leads
If you’re looking to reach more potential customers, boost your brand’s visibility in search results, and drive real business growth — you’re in the right place.
At AMOS Consulting, our Pay-Per-Click (PPC) Advertising services are designed to help your business stand out in a crowded digital landscape. Through expertly managed campaigns on platforms like Google Ads and Microsoft Bing Ads, we ensure that your message reaches the right audience at the right time — and that every dollar you spend works harder for your business.
Whether you want to increase website traffic, drive phone calls, or capture form submissions, our strategic approach to Search Engine Marketing (SEM) focuses on performance, precision targeting, and measurable ROI.
Stop wasting budget on unqualified clicks. Let us help you turn search intent into real leads — and leads into loyal customers.
What Is Pay-Per-Click (PPC) Advertising?
Pay-Per-Click Advertising is one of the most effective and measurable digital marketing strategies available today. It allows your business to appear prominently on search engines like Google and Bing, as well as on high-traffic websites and social media platforms. Unlike traditional advertising models where you pay for impressions regardless of engagement, PPC ensures that you only pay when someone actively clicks on your ad — meaning you’re paying for real interest and qualified traffic.
This performance-based model makes PPC an ideal solution for businesses that want fast, targeted exposure with a clear return on investment.
Why Choose PPC Advertising?
Instant Search Visibility
PPC allows your ads to appear at the very top of search results, often within hours of launching your campaign. This immediate exposure is perfect for product launches, promotions, or businesses looking to capture demand quickly.
Laser-Targeted Reach
With advanced targeting capabilities, you can show your ads to the exact audience that matters to your business. Choose by location, device, language, time of day, interests, and even specific keywords — ensuring your message reaches people who are most likely to convert.
Flexible Budget Control
Set your budget on your terms — whether it’s $10 a day or $10,000 a month. You’ll never spend more than you’re comfortable with, and you can pause, scale, or adjust your campaigns at any time.
Transparent, Measurable Results
Track every click, conversion, and dollar spent. With real-time reporting and analytics, you can monitor your campaign performance and make data-driven decisions to improve outcomes and ROI.
Our PPC Advertising Services
At AMOS Consulting, we don’t believe in one-size-fits-all solutions. We take a personalized approach to Pay-Per-Click Advertising, tailoring each campaign to your unique goals, industry, and audience.
Keyword Research & Ad Strategy
We identify the most valuable keywords for your niche — the terms your ideal customers are actively searching for. Our strategic planning ensures every ad speaks to the user’s intent and drives engagement.
Ad Creation & Campaign Setup
Our team creates compelling, visually engaging ads with persuasive copy that captures attention and motivates action. We set up your campaigns across top platforms like Google Ads, Bing Ads, Facebook, and Instagram.
Ongoing Optimization
PPC success requires ongoing attention. We continuously monitor performance, test new ad variations, adjust bids, and refine targeting to ensure your campaigns are consistently delivering the best possible results.
Performance Reporting & Insights
Transparency is key. You’ll receive regular, easy-to-understand performance reports that highlight what’s working, what’s not, and how we’re improving. We focus on what matters most: leads, conversions, and ROI.
Ready to Launch a High-Impact PPC Campaign?
Your ideal customers are searching online — let’s make sure they find you. Whether you’re looking to increase website traffic, boost eCommerce sales, or generate high-quality leads, our PPC experts are here to help.
Contact us today to schedule your free consultation. Discover how a well-executed PPC strategy can transform your online visibility, increase conversions, and fuel long-term business growth.
Don’t leave opportunity on the table — start getting results with PPC now.
Case Study: SEM Management Success for a Local HVAC Company
Client: Arctic Air Solutions
Industry: Heating, Ventilation, and Air Conditioning (HVAC)
Location: Tampa, Florida
Service: Google Ads Management + Landing Page Optimization
Duration: 3 Months
Overview
Arctic Air Solutions, a family-owned HVAC service provider in Tampa, Florida, approached AMOS Consulting to increase inbound leads during the summer season. Despite running Google Ads internally, they were struggling with high cost-per-click (CPC), low conversion rates, and inconsistent lead quality.
Objectives
Reduce cost per conversion
Increase the number of qualified leads
Maximize local visibility on Google Search
Improve ad relevance and landing page performance
Strategy
1. Campaign Restructure
We rebuilt the account from scratch using a single keyword ad group (SKAG) structure. This allowed us to tightly align ads with high-intent search terms like:
“AC repair near me”
“emergency HVAC services Tampa”
“air conditioning installation Tampa”
2. Location & Device Targeting
We focused on a 25-mile radius around Tampa and adjusted bids to favor mobile devices during high-conversion hours (7 a.m. – 7 p.m.).
3. Custom Landing Page
AMOS designed a conversion-focused landing page with:
Clear value proposition: “Same-Day AC Repair – No Extra Fees”
Prominent click-to-call button
Google reviews widget for trust
Minimal form with name, phone, zip code
4. Call Tracking & Lead Qualification
We implemented CallRail to track and record phone calls, allowing us to filter out low-quality leads and optimize for revenue-generating calls.
5. Continuous Optimization
We conducted weekly A/B testing on ad headlines, descriptions, and CTA wording, and paused underperforming keywords while reallocating budget toward higher-converting terms.
Results (After 90 Days)
Qualified Leads: Increased from 32 to 94 per month (+194%)
Cost Per Lead: Reduced from $87 to $34 (−61%)
Click-Through Rate (CTR): Improved from 2.6% to 6.1%
Conversion Rate: Jumped from 8% to 21%
Ad Spend ROI: 4.7x return on ad spend (ROAS)
Client Testimonial
“AMOS Consulting completely turned our Google Ads around. We went from burning through budget to getting real calls from homeowners who needed service. The landing page and tracking made a big difference. It’s now a key part of our marketing year-round.”
Mike R., Owner, Arctic Air Solutions
Conclusion
Through a structured SEM approach focused on relevance, user experience, and data-driven optimization, AMOS Consulting helped Arctic Air Solutions dominate their local market during peak season — turning paid search into a consistent lead engine.
